Game to Watch: COVID-19 Fosters the Online Shopping ofAmbient Products Through Affecting Consumer Buying Behavior

Abstract

Consumer buying is one of the most researched topics in the domain of marketing. However, since the wake of COVID-19 the research work under this vein takes a new shape. Therefore, the need to analyze consumer buying behavior at the wake of pandemic became vibrant again. Hence this study has been done specifically to observe the impact of COVID-19 on preference of online shopping of ambient products. Thus, through convenience sampling and incorporation of google doc the data has been collected from the customers of online marts. However, the model is improved version on online
shopping at the wake of COVID-19, therefore the testing has been made through SMART-PLS which indicated definite impact of COVID-19 on change in consumer buying so as on online shopping of ambient products.