Author Guidelines

Preparing Manuscripts

Manuscripts should be typed in MS-Word with a 12-point font size, ‘Times New Roman’ font style, justified and one-line spacing.
The maximum number of words in paper, including indexes, is 10,000 words.
However, if the length of the article needs to be extended, please notify the editor via email.
The title and subheadings of each category are numbered 1, 1.1, 1.2, 2, 2.1, and 2.2.

The Title page

The title page should be uploaded individually by the author.
Use a 16pt font size, Time New Roman, to present a suitable article title.
The title of the article should be uppercase and centered.
List all authors' complete names, affiliations, institutional affiliations, and email addresses in 11pt Time New Roman type.

Abstract

The abstract should be 150-200 words long and typed in 11pt Times New Roman font.
It should summarize the article's objective, Methodology, and findings in a few sentences.
References should not be included in the abstract, and abbreviations should be used sparingly.

Keywords

Introduction

The introduction should describe the study's background, goals, an explanation of the existing literature, and why this investigation was necessary.

Structure of Manuscript

The manuscript must include the following sections: introduction, literature review, methodology, results, and discussion & conclusion.

Discussion

This section of a research article should discuss the findings' implications in light of past research and point out the study's limitations. Manuscripts should contain a description of any practical or operational issues that occur during the study's execution, as well as any subjects not covered in previous parts, in this section of methodology.

Conclusion / Results

The main conclusions should be conveyed clearly, along with an explanation of how they relate to the field.

Figures and Tables

Within the body of the paper, all figures and tables should be cited and numbered.
All figures and tables must be numbered and described in 10pt Time New Roman, such as Fig.1 and Table 1.
It is required that you cite your sources. If the author created his or her own source, it should look something like this: As a source, the author's own elaboration

Reference

The reference heading should not have a number.
All references should be alphabetically ordered and single-spaced in APA format.

The following are some instances.

Rossolatos, G. (2019). Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo. Psychology & Marketing, 36(12), 1249-1266.
Molinillo, S., Liebana-Cabanillas, F., & Anaya-Sanchez, R. (2018). A social commerce intention model for traditional e-commerce sites. Journal of theoretical and applied electronic commerce research, 13(2), 80-93.

Preparing Supporting Information

Before submitting your manuscript, please make sure you have the information necessary.

Manuscript Submission